The Latest Issue

Measuring Emotion
While meeting organizers understand the primary role that emotional engagement and experiential factors play in their events, they find those things difficult to measure. We’ve set out to explore how to define, design and how to quantify emotional engagement and make meaningful improvements as a result.
Read storyMore from this issueSign Up for PCMA Newsletters
Upcoming Events

The Business of Events 2025
PCMA APAC has officially confirmed that The Business of Events (BoE) conference will take place from 13-15 April, 2025, at Marina Bay Sands in Singapore. This significant event will coincide with The Meetings Show Asia Pacific, which will have its second iteration at the same venue on 16 and 17 April.
Learn MoreCEMA Study Tour Recap: HIMSS25
Recently, 25 events professionals went behind the scenes at HIMSS25 to explore what it takes to plan and execute an industry-leading event. Join our panel as they break down the key sessions, networking moments, and takeaways that defined CEMA’s first Study Tour of 2025.