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COVER STORY

Measuring Emotion

While meeting organizers understand the primary role that emotional engagement and experiential factors play in their events, they find those things difficult to measure. We’ve set out to explore how to define, design and how to quantify emotional engagement and make meaningful improvements as a result.

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Upcoming Events

Apr 12
The Business of Events 2025

The Business of Events 2025

PCMA APAC has officially confirmed that The Business of Events (BoE) conference will take place from 13-15 April, 2025, at Marina Bay Sands in Singapore. This significant event will coincide with The Meetings Show Asia Pacific, which will have its second iteration at the same venue on 16 and 17 April.

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CEMA Study Tour Recap: HIMSS25

Apr 17, 2025 Online

Recently, 25 events professionals went behind the scenes at HIMSS25 to explore what it takes to plan and execute an industry-leading event. Join our panel as they break down the key sessions, networking moments, and takeaways that defined CEMA’s first Study Tour of 2025.

Event

Leading Class (Formerly Best in Class)

Apr 23, 2025 No Other Pub


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